Orientalism, advertising and fashion

Advertising really makes me laugh sometimes. Orientalism and fantasies of Egypt and the desert are not confined to centuries past.

We see these fantasy images in films, music videos and fashion magazines as well as in advertising. Now a cosmetics company has launched a range called Oasis, and these pictures are the promotion.

So this is what I was supposed to look like living in Siwa? Very pretty, I like both the dresses which are in two colors that feature in my wardrobe, but this is a long way from reality….no uncovered arms for me, and keeping your skin pale and you hair sand dust free and gorgeous would be impossible dressed like this.

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